Maintaining and Caring for Your Cremation Jewelry They use durable materials, ensuring the jewelry serves as a long-lasting memorial. What sets Kay Jewelers cremation jewelry apart is the superior craftsmanship, diversity in designs, and options for customization. The Uniqueness of Kay Jewelers Cremation Jewelry They often feature small decorative charms. You can choose from a variety of styles.įor those who prefer a more subtle form of memorial, cremation bracelets are an excellent choice. People often prefer pendant necklaces because they rest close to the heart.Ĭremation rings serve as a constant reminder of the deceased, being wearable at all times. These are typically the most popular choice. From elegant necklaces and pendants to classy rings and bracelets, their collection caters to everyone's taste. Irrespective of personal style and preference, Kay Jewelers has a remarkable range of cremation jewelry. The Variety of Cremation Jewelry at Kay Jewelers The concept stems from the Victorian era, where mourning jewelry was a prevalent tradition. Understanding Cremation JewelryĬremation jewelry, also known as memorial or remembrance jewelry, lets you keep a small portion of your loved one's ashes, locks of hair, or dried funeral flowers. We will delve into the world of Kay Jewelers Cremation Jewelry in this article, exploring the variety they offer and why it can serve as a suitable token of remembrance. Kay Jewelers, a renowned name in the industry, offers an extensive range of cremation jewelry, providing a unique and beautiful way to remember loved ones. It is essential to find ways to keep the cherished memories alive, and one way to do so is through cremation jewelry. Maintaining and Caring for Your Cremation JewelryĬoping with the loss of a loved one can be an exceptionally challenging phase in one's life. Top: A couple kiss after dunking in the latest “Every kiss begins with Kay” campaign, for which Kay Jewelers worked with director Nabil Elderkin to make commercials that feel more cinematic.Kay Jewelers Cremation Jewelry Table of Contents “Our latest commercials capture the simple beauty of moments in love in a way that everyone can relate to.” It’s about the people who give Kay and the people who will cherish it,” she says. Kay recently began using real couples in its “Every Kiss” commercials to “communicate and connect with genuine love,” Scott says. ![]() “And that’s what we wanted for Kay-to make a stolen moment between a couple and the jewelry that marks the moment feel simply breathtaking.” “Nabil is sought-after for his ability to bring authentic love to the screen,” she says. The idea is to make romantic moments involving Kay jewelry into cinematic scenes using wide and immersive camera angles, Scott says. To evolve the “Every Kiss” campaign, Kay teamed up this year with Nabil Elderkin, who has directed videos for John Legend, Dua Lipa, Kendrick Lamar, and Frank Ocean. “When we started seeing #EveryKissBeginsWithKay being used to tag engagements across social media…we knew the right thing to do was to honor the legacy of this iconic piece of American culture,” she says. ![]() Kay’s research shows this campaign strongly connects across audiences, from baby boomers and Gen Z, so updating the images and sentiments accompanying the jingle made sense, Scott says. Kay debuted its “Every Kiss” ads in 2000, with Stern Advertising-which represented Kay at the time-developing the tagline, Scott says. “The ‘Every Kiss’ campaign embodies the Kay ethos, and there continues to be so much love for it.” In its new commercial, Kay evokes the joy of an engagement through a couple’s splash into the pool after the woman receives her ring. And they loved that we brought back our iconic jingle,” Scott says. They felt a connection to the stolen moments between our couple and enjoyed the dramatic shots of the underwater scenes. Kay has refreshed its campaign using the widely known musical tagline for both the holidays and the all-important 2024 engagement season, says Erica Scott, vice president of marketing and e-commerce for Kay parent Signet Jewelers. What do the “Every kiss begins with Kay” jewelry ads have in common with the blockbuster film Avatar: The Way of Water? The same scuba team was involved in shooting memorable underwater scenes for both.įor its latest “Every Kiss” commercial, Kay Jewelers worked with Avatar’s experts to create an emotional scene where the newly engaged couple kisses and embraces underwater.
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